256 NEW CASTLE ROAD
A simple design response to the standard strip center creates an eye-catching piece of real estate that stands out from other retail along this busy highway. The face of the center is fully illuminated at night further drawing attention to the location. Elements including tenant signage and canopies are fixed to a rail and can be adjusted easily and with minimal expense to the landlord. Even the control joints in the sidewalk are used to highlight the masonry by responding to the concrete column bases that support the aluminum canopy. Steel cables installed at the side of the building are designed to allow for plant growth, which create a visual connection between the block wall and the earth.
Watson Standard Realty Company